The Importance of Anchor Text in Back-links

No Comments

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

About us 

We are a team of skilled artisans who can help you get maximum traction in a short time at an economical cost

Request a free quote

We offer Creative Advertising, Media Production & Digital Marketing Services that help businesses and brands increase customers and awareness drastically in order to compete with competitors and get maximum market share

More from our blog

See all posts

PREMIUM STANDARD MARKET INFLUENCERS AGENCY

There's a contrast among enduring and flourishing, and as an entrepreneur, you're…
Continue reading

AFFORDABLE AND RELIABLE INFLUENCER PR

There's a contrast among enduring and flourishing, and as an entrepreneur, you're…
Continue reading

RELIABLE INFLUENCER MARKETING AGENCY

There's a contrast among enduring and flourishing, and as an entrepreneur, you're…
Continue reading

TOP EMERGING INFLUENCER MARKET AGENCY

There's a contrast among enduring and flourishing, and as an entrepreneur, you're…
Continue reading

TRENDING IN PRODUCTION COMPANY

There's a contrast among enduring and flourishing, and as an entrepreneur, you're…
Continue reading

ADCHROME IN HOUSE PRODUCTION COMPANY

There's a contrast among enduring and flourishing, and as an entrepreneur, you're…
Continue reading

DO YOU WANT TO BE A CONTENT CREATOR?

There's a contrast among enduring and flourishing, and as an entrepreneur, you're…
Continue reading

TOP RATED FULL SERVICE MEDIA AGENCY

There's a contrast among enduring and flourishing, and as an entrepreneur, you're…
Continue reading
No Comments

All Website Tags

event branding agency in islamabad event branding agency in karachi event branding agency in lahore event branding agency in pakistan event production companies in karachi event production companies in pakistan event video company in islamabad event video company in karachi event video company in lahore event video company in pakistan event video production company in islamabad event video production company in karachi event video production company in lahore event video production company in pakistan film marketing companies in islamabad film marketing companies in karachi film marketing companies in lahore film marketing companies in pakistan full service advertising agency in islamabad full service advertising agency in karachi full service advertising agency in lahore full service advertising agency in pakistan full service advertising in islamabad full service advertising in karachi full service advertising in lahore full service advertising in pakistan full service digital media agency in islamabad full service digital media agency in karachi full service digital media agency in lahore full service digital media agency in pakistan full service ecommerce agency in islamabad full service ecommerce agency in lahore full service ecommerce agency in pakistan full service media agency in islamabad full service media agency in karachi full service media agency in lahore full service media agency in pakistan influencer marketing in islamabad influencer marketing in karachi influencer marketing in lahore influencer marketing in pakistan in production company in islamabad in production company in karachi in production company in lahore in production company in pakistan

Leave a Comment