Explainer videos need to quickly capture the attention of viewers and retain this for the duration of the video. To do this you need aunique, entertaining and engaging video that encourages viewers to act. Some of the world’s most famous brands are using 3D animation in explainer videos to captivate their audience.
3D animated videos can go into great detail, depicting situations that you couldn’t in real life, using products that don’t even exist yet. They are also more life-like than other forms of animation, and this helps viewers visualise the context and how the business will help solve a problem. They can also be more entertaining and make for a better viewing experience
Most animated explainer videos today have a flat, two- dimensional look. This 2D approach works really well for simplifying ideas or processes. But in some cases, it’s critical to add a third dimension: depth. That’s what makes 3D animation a powerful tool for explaining your product, service, or idea. By adding the third dimension, you can do things that 2D animation simply can’t. But along with the added benefit comes increased cost and complexity. So, it’s important to understand when the leap is worth it. Seeing is believing. And there are some things you just need to see in 3D to really have the a-ha moment. Whether it’s an exploded view of your product or a 360-degree fly-around, animating in 3D gives your audience the perspective they need to truly understand what sets you apart.
Each step of our creative process, from story planning to scripting to visual style development to animation to sound design, builds towards communicating a crystal-clear message that utilizes the latest 3D technologies.
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